A Russian song was played in the "Mida" store: customers outraged over "Mother Earth"

As reported by the Telegram channel “Korabelov.Info” on 31 May 2026, visitors in the “Mida” shop heard the Russian song “Matyushka Zemlya”. The situation sparked outrage among people who consider the appearance of such content in public spaces unacceptable during a full-scale war.

This is not simply about musical preferences. For many Ukrainians, Russian content in shops, transport or service establishments is a painful reminder of the aggressor country, which kills civilians every day, destroys cities, attacks the Mykolaiv region with drones and missiles, and seeks to destroy Ukrainian identity.

Such incidents are felt especially acutely in frontline regions, in particular in Mykolaiv, where people have lived for years alongside the constant threat of shelling. In these circumstances, a Russian song in the sales area for many does not sound like “background music”, but as a demonstrative indifference to the war, losses and the memory of the dead.

Ukrainian society has already repeatedly reacted to similar cases. The public use of Russian cultural products during the war provokes sharp criticism, because Russia conducts not only military, but also informational and cultural aggression against Ukraine.

While Ukrainian forces hold back the enemy at the front, and civilian cities endure the consequences of Russian terror every day, the public space in the rear must be free of content from the aggressor country.

Earlier we wrote:

• Serdyuchka in Kyiv sang in Russian — Kremin appealed to the police
• A fan of Russian music on the beach cursed and “shoved”, but doesn’t understand what she did wrong
• The memory-death minibus: in Mykolaiv during the war drivers play Russian music
• Loudly played Russian music in food establishments: Mykolaiv police filed administrative reports against the violators
• When Sumy cries, Mykolaiv dances to Russian music – a 37-year-old woman was caught because “it was fun”